The idea that guided the campaign consisted on the fact that Latin America has pitched some of the best soccer players in the world, and it was about time that Mercado Livre, alongside Conmebol Libertadores, joined the team of greatness. To this purpose, the Landscape ecosystem acted as a mediator between ideas and the ability to make them possible. Mansur understood the assignment, and relied on a team that helped him transform a three day shooting set into what it seems to be a multi-country production.

The tech scout was guided by the idea of a non-brazilian esthetic stereotype, specially because it was important to include key cultural information of every country where the new marketplace would be available. Therefore, Mansur and the GUT agency discovered potential spots in two cities of south Brazil, Porto Alegre and Cidreira, to adapt scenarios towards more plural perspectives. A team of more than 80 professionals came together to bring the campaign to life.

During the development of the ad, it was mostly important to show how much the power of latin American cultures have on their people, and that is why a close eye to details mattered so much. Knowing that Brazilians built their goalposts with sandals or, maybe, being able to question if the Peruvian, Chicha Morada, does some kind of magic to make football players play well, is the kind of swag that comes with experience. Likewise, so is the post production company that developed this campaign's final edit -Voodoo House- which now is also part of Landscape. 

If soccer unites Latin America, Landscape unites talents and brands like Felipe Mansur and Mercado Livre. Don’t Touch My Soda was a logo-less idea by the time Mansur joined Landscape, and at the end both director and company were launched with one of their biggest and most beautiful projects of the year.