Behind the project was Landscape Sales, a new Landscape operation launched in May and led by sales executives Fê Castro and Mariela Costa. Built around matchmaking, the operation works outside the day-to-day demands of production companies, connecting projects with the right talent and production structure.

For Serasa, that meant connecting a Brazilian client and creative team with talent and production in Los Angeles — while keeping the entire operation under one roof.

Landscape Sales acted as a single point of contact between talent, client and production, translating creative decisions into production solutions throughout the process. But taking a Brazilian campaign to Los Angeles involves more than finding the right director, cast and crew. It also means navigating contracts, payments, currency exchange and compliance across two different markets.

With financial and legal structures operating simultaneously in Brazil and the United States, Landscape was able to simplify that equation. The model reduces intermediate layers and currency exposure while allowing Serasa to work within a Brazilian governance structure throughout an American production.

The project also puts into practice the idea behind Landscape Sales. As the creative industry expands, so does the number of talents, disciplines and production possibilities available to brands and agencies. Directors now share the landscape with designers, AI directors, animators, post artists and an increasingly global network of production partners.

More possibilities can also mean more complexity.

Landscape Sales was created to navigate that space — understanding the moment of talents, agencies and brands to find the right match, and then building the structure to make it happen.

For Serasa, the match led to Rog Souza, Tichina Arnold and Los Angeles.

And sometimes, the perfect match happens a few thousand miles away.